Carrots Chickpeas

Now live in iMessage

Dinner's handled. Right in your texts.

Served is your AI kitchen assistant in iMessage. Tell it what's in your kitchen, it finds the recipe, builds the grocery list, and shops for you. No app to download.

Sweet Potato Flank Steak
How it Works

Make dinner happen.

It all happens in one text thread. Share a recipe or snap a photo of your fridge, and Served finds something you can actually make, builds your grocery list, and gets the missing ingredients to your door.

Knows what you have.

Snap a photo of your fridge and text it over. Served keeps a running inventory, so you always know what's on hand.

Knows what to cook.

Just ask what to make. Every recipe starts with what you actually have, filtered by dietary needs, cooking time, and what sounds good tonight.

Green Beans Sweet Potato Flank Steak Quinoa Start Cooking

Recipe Inspo? Send it.

Spot a recipe on TikTok, Instagram, or Pinterest? Share it to your Served thread. It reads the recipe, checks your kitchen, and adds what is missing to your list.

Recipe posts from TikTok, Instagram, and Pinterest shared into the Served text thread, which replies with the recipes from your social feed.

Feed the whole house.

Add everyone to the thread. Served keeps one list, one plan, and everyone's allergies straight, and nobody has to download anything.

A family group text thread named The Andersons plus Served, where household members chat and Served replies with one combined grocery order.

Served also knows when you need more food.

Running low? Served builds your grocery list and shops for you. Reply to approve, and it's on the way.

Whole Milk
Whole Milk1 gallonRemove
Sourdough Bread
Sourdough Bread1 loafAdd to list
Brown Eggs
Brown Eggs1 dozenAdd to list
Walnuts
Walnuts8 ozRemove
Extra Virgin Olive Oil
Extra Virgin Olive Oil500 mlRemove
Red Onion
Red Onion2 countAdd to list
Fennel Bulbs
Fennel Bulbs1 bunchAdd to list
Potato
Potato2 lbRemove

No duplicates, no waste, no wandering the aisles.

Hands-free grocery runs

Groceries on autopilot. You're still in the driver's seat.

It all happens in your messages. Set your preferences, review the cart we send you, and reply to approve. That's it.

  • Compares prices, availability, and deals across stores
  • Learns what you buy and flags what you're running low on
  • Builds your cart and sends it for one-tap approval
  • Stays on budget and inside your dietary rules
A woman using Served to shop for groceries from her phone.

Gets to know you

A smart friend who happens to be a great cook.

Tell Served about your household, in a text, like you'd tell a friend. Who you're cooking for, allergies, favorite cuisines, how adventurous you're feeling. The more you use it, the better it gets at knowing what belongs on your plate.

  • Learns your household's preferences, dietary needs, and cooking habits
  • Proactively suggests meals based on what's actually in your kitchen
  • Gets smarter with every meal you cook
  • Adapts to your household's rhythm and taste over time
AI chef feature image

Less time planning. Less money at the register. A lot less food in the trash.

Get Started

Make dinner happen.

Text Served and let it handle dinner. One text thread turns "what's for dinner" into a meal on the table.

Text to join

No app to download. Just open Messages.

Questions, answered.

Everything you might be wondering before your first text.

Do I need to download an app?

No. Served lives entirely in your text messages. There's nothing to download and nothing to set up. If you can send a text, you can use Served.

Where does Served shop for me?

Right now Served shops at Walmart and Instacart. Target, Whole Foods, and Aldi are coming soon.

How much does it cost?

Served is free.

Can I send Served a recipe I found online?

Yes. Share any TikTok, Instagram, or Pinterest recipe, or paste a link, into your Served thread. Served turns it into something you can actually shop for and cook, using what's already in your kitchen.

What if I don't like the recipe it picks?

Just text back. Tell it you want something lighter, faster, or different, and it adjusts on the spot.

Is my kitchen data private?

Yes. Your kitchen is your business. We never sell your personal data, you decide what you share, and you can update or delete your information anytime.